how it works
you come to us with an idea. here is what happens next.
we are not a consultancy. we build AI businesses with you, end to end. no mystery, no jargon, just a clear path from idea to product.
"I designed this process after shipping AI businesses with the people behind them." Sara Craighead
You reach out
You tell us about your opportunity through our enquiry form. No pitch decks required — just share your idea and what you're trying to solve. We review it and get back to you.
We have a conversation
A real conversation, not a sales call. We ask questions about your market, your customers, and what you've tried. We share honest feedback on whether AI is the right approach.
We scope the opportunity
If there's a fit, we spend 2-4 weeks researching your market, defining the AI approach, and mapping out what a product looks like. You get a written summary with clear next steps.
We agree on the partnership
We structure a deal that works for both of us — fee-for-service, equity, revenue share, or a combination. We invest our time and talent because we believe in what we're building together.
We design and build
Our team handles the AI engineering, product design, and infrastructure. You stay involved on strategy and domain expertise. We ship fast — typically a working product in 8-16 weeks.
We launch and grow
We don't disappear after launch. We refine the AI based on real user feedback, optimise for growth, and iterate on the business model until it works.
Ready to start?
The first step is a conversation. No commitment, no pitch deck required.