meet the founder
Sara Craighead
Founder & CEO, Green Daisy
Computer science graduate. Former Apple Genius. Builder.
the Apple years
Sara became one of a handful of female Apple Geniuses, working out of Apple in Australia. It was at Apple where she learned the principle that would define her career: the best technology disappears. It's so intuitive, so natural, that you forget it's there. You just use it.
the insight
When the AI wave hit, Sara saw the same problem everywhere: people with brilliant ideas being told to "add AI" without anyone showing them how. The consulting industry was selling confusion. The tech industry was building tools for engineers, not for businesses.
Green Daisy
In 2024, Sara founded Green Daisy to close that gap. Not as a consultancy, as a builder. Every engagement is a partnership with the person who had the idea, and every product is built on the same Apple-inspired principle: make the technology disappear so the value shines through.
Fremantle Propel Innovation Award
Hear Sara's story
Work with Sara
Got an idea that needs AI? Sara and the Green Daisy team are ready to listen.
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